Place Process

Urban design is about creating a vision for an area and then deploying the skills and resources to realise the vision. This is what we refer to as 'Place Creation'. This section proposes a method to create places with identity and meaning.

Design Workshop - KGUV (Deicke Richards)   Image: Design Workshop - KGUV (Deicke Richards). From R-L John Simpson, Peter Richards, Louise Noble, Ken Maher.

Because urban designers understand the complexity of the urban environment, and appreciate that their proposals will influence the users of the city for a long time, they realise that there is no one or right solution.

“Urban design is about creating a vision for an area and then deploying the skills and resources to realise the vision”. (Llewelyn-Davies, 2000, p. 12)

Therefore, a transparent process which develops a vision, collects information, generates ideas and develops and evaluates a proposition for place can provide assurance for placemaking. It also acknowledges the process of constructing the proposal and ongoing management of the place. We have built upon the three stages proposed by EPRA to categorise the process of place creation.

Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS

The process of place creation

1. Place Aspiration: grow the project from an endorsed vision.

2. Place Context: investigate the context to establish authenticity and sustainability.

3. Place Design: plan and design the place to deliver on the vision and the context.

4. Place Delivery: construct the hard infrastructure and deliver the soft.

5. Place Manage: invest in the soft infrastructure, review and maintain.

But don’t be lulled into a false sense of security – there is no one or right solution.

The aspiration is important, but often neglected, stage of place creation. It is critical in establishing the all important character discussed in place qualities.

Traditionally, clients have requested the design team takes the lead on the first three stages. We believe that better outcome will be delivered when an informed client (with the help of other consultants) completes the place creation and place context stages prior to engaging the design team. This not only improves client and stakeholder ownership, it enables the design team to fine tune their proposal.

Place Process E-Workbook

We offer a Place Process E-Workbook as part of our E-Learning series. The workbook provides a bite sized chunk of interactive urban design and placemaking learning and has a range of information, references and links which you can read at your leisure.

Each workbook in the E-learning series includes an assessment which is interactive with our website and tests your understanding through a mix of content and reflective questions. This preview shows the style and layout, table of contents and reflective questions. You can purchase this E-Workbook, or any of the others from the series, from our shop.

Latest information

Available in PPT on slideshare - Place process - section 5

Urban Design focus in PPT on slideshare - Place process - section 5

Videos worth watching

Jimmy and Willie Nelson Sing "To Austin, I Can't Love You More"

Malcolm Snow - Place Management and Social Fabric

Lounging & Lollygaging in Wodonga

Auckland Council: Pocket Park on Quay St

Additional Information

Place management


Best Viewed

This site is best viewed in 1024 x 768 true color with IE7.0+ or Firefox 3.0+ or Googles Chrome. This site also has video content, so if your able to view sites like Youtube or Vimeo then viewing this site is ok, just be aware of downloading charges by your ISP.