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A glimpse into the Future of Places

Written by Andrew Hammonds on .

What were your take-home messages from the Place Leaders Conference in Adelaide last week? We came up with 14. Key words include up-lifting, collaborative and inspirational.

Conference Walking Tour with a rest-stop on Leigh St, Adelaide, SA. AUS: we enjoyed the city's hospitality.

Posted by: Andrew Hammonds

Thanks to: Future of Places Adelaide 2014


I have a feeling that in years to come I will look back and appreciate the significance of these two days organised by Place Leaders Asia Pacific. With animated leadership from new CEO Greg Mackie and inspirational influence from Chairperson Peter Smith Place Leaders has a new brand and a stronger mission. We'll talk more about them in future editions (after I kick off the Greg and Peter fanclub). In the meantime I wanted to share key messages from the conference while they are still swirling around in my mind. In summary:

  1. Twitter + Conference = Conversation
  2. A Global Focus on Placemaking
  3. Placemaking is the New Green (green being trees and money)
  4. Place Leadership
  5. Let's not forget Smart Growth
  6. Freeware
  7. Measuring outcomes
  8. It's a broad representation
  9. It's time to stop banging on the door & walk through it together
  10. Pink Zone: break the rules (or at least question them)
  11. Placemaking – from temporary to legacy
  12. Place Story
  13. Empowering and enabling
  14. Getting the language right while we make place

The brand new Rundle St Mall, Adelaide City, SA, AUS (with an old favourite): I needed to get into a street full of mirrors and have a good hard look at myself during this conference.1. Twitter + Conference = Conversation

Twitter demonstrated it's power for me in this conference. I benefited from sharing information within and across concurrent sessions. It felt like we were a team - even though we didn't all meet. Some of the ideas for this article (and the quotes) were pulled from the twitter feed #futureplacesadl. 

2. A Global Focus on Placemaking

The conference was sponsored by the The Future of Places. This forum is a collaboration between UN Habitat, Project for Public Spaces and Ax:son Johnson Foundation. The purpose of the collaboration is to indicate the importance of public space and placemaking in city planning at Habitat III 2016. There are 3 international conferences (2013, 2014 and 2015), national seminars, books and reports and an exhibition at Habitat III.

From twitter:

"The Future of Places is aiming for a global focus on public places" @FutureofPlaces

 "This is why the theme of our Buenos Aires #FutureOfPlaces will be #StreetsAsPlaces."

Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS: Steve Bentley, Chris Sands after a show at the Fringe. Amazed by Steve's acrobatics into the night...3. Placemaking is the New Green (green being trees and money)

Like a lot of people I was a committed Greenie back in the 80s and 90s. Today Placemaking and urban design are delivering sustainable development and so much more. We can experience Placemaking. Anyone can smell it, taste it, hear it, feel it, see it. Festival time in Adelaide had my senses working overtime.

From twitter:

"Placemaking is the new green its time to stop banging on the door & walk through it to mainstream together” @ACC_CEO

"Our cities are the crucibles of new industry - start ups, creatives, new media etc @CloverMoore"

"Melbourne Mayor - it's not hard, great streets make great cities #urbandesign #placemaking

"Young people now choosing the PLACE over the JOB. So "placemaking" is economically important (& a way to halt brain drain)."

"#placemaking perception change equals attachment change which equals econ growth"

"Making great cities is not as difficult as you might think - if you make great streets you make great cities @LordMayorMelb"

Have a look at the article Sustainable Urbanism

Adelaide City Walking Tour, Noth Tce, Adelaide, SA. AUS: impressive to be guided through Placemaking in the city by informed General Managers of Council.4. Place Leadership

Adelaide City Council appears to be living the dream. Delivering results with commitment to Placemaking at all levels - Mayor, Councilors, CEO, General Managers and staff. Placemaking responsibility has been delegated to the CEO and is shared across the executive team. A placemaking unit sits within the CEO's office. They also have the support of the State Government. Let's not forget about Splash Adelaide - look for them in the next edition. We hosted a Q&A with younger members of the council over breakfast. It seems like they get it and just want to get on with it. 

From twitter:

"#placemaking single most important strategy that Govt can adopt to build community & citizen capacity over time @ACC_CEO"

"It’s no good talking smart & building dumb, so true @LordMayorMelb"

"Hobart mayor acknowledges city dreamers like #MOMA"

"Adelaide is the placemaking Mecca" @placefocus

"#placemaking success - cultural change needed @ political & public admin level, community & professional services @ACC_CEO"

Legge "Leaders can inspire cities and cities can inspire leaders - Jim Hunt"

"If people lead the leaders will follow - attributed to Gandhi and Wavy Gravy"

Have a look at our article Are you a Placemaker or a Placemanager?

CC Lord Mayors Panel, Place Leaders, Future of Places, Adelaide, SA: Greg challenged us to name this group - gaggle, phalanx, community... 5. Let's not forget Smart Growth

American New Urbanism from the 80's and 90's has proven that you can't create great places in the middle of nowhere. They are now embracing smart growth to create new places with public transport and jobs. The Australian Council of Capital City Lord Mayors met during the conference and launched Unlocking Smart Growth in Australia’s Capital Cities. This report by Urbis identifies the critical components that contribute to making our cities more prosperous, sustainable and livable places. The Smart Growth model provides a real alternative to continual expansion. It focuses on building mixed use communities with a range of housing and transport choices, great public spaces and access to local jobs.

From twitter:

"@CCCLM01 launches 'Unlocking Smart Growth' at #FuturePlacesAdl"

Have a look at our article Affordable Living Handbook and Video

6. Freeware

Do you think of a great idea and then wonder how to fund it? Chris Sands from Totally Locally showed us that success can come from giving something away for free. In fact funding might actually be the kiss of death for many projects. 

"If you leave the tools, walk away and take no credit - it might just work. Totally Locally"

"@stephenyarwood predicts information ecology will impact #placemaking"

Sharing information is our mantra at Placefocus.  

Leigh St, Adelaide City, SA, AUS: with Vege Velo in the background. One of Council's licensed mobile food vendors.7. Measuring outcomes

What makes a community a desirable place to live? What draws people to stake their future in it? Are communities with attached residents better off? Katherine Loflin shared the results of the Knight Soul of the Community project. Three main qualities attach people to place:

  1. social offerings, such as entertainment venues and places to meet;
  2. openness (how welcoming a place is); and
  3. the area’s aesthetics (its physical beauty and green spaces). 

Attachment is an important metric for communities, since it links to key outcomes like local economic growth (GDP). 

While we need to stay busy making places, we also need to spend a little time measuring the benefits and the impacts.

From twitter:

"Heseltine - place prosperity is the end game - not just economic"

"Loflin - pushing placemaking into the mainstream through evidence"

"Mayor Melbourne "we need data and evidence on #placemaking to support change"

Have a look at our article - You can't manage what you don't measure

Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS:  What a way to finish the Splash master class. A drink at the Caribbean Shanty Town - a rustic mix of old iron, beaten up old drums and... junk. The Royal Croquet Club is a unique garden pop-up party during Fringe in the new Victoria Square.8. It's a broad representation

I met people from:

  • OPTUS - managing the Sydney Campus
  • AMP Capital Shopping Centres
  • NS Projects - project managers from Perth
  • University of Western Sydney - Estate Development
  • Lend Lease - Construction and Infrastructure
  • Maras Group - Main St landlord
  • Business Precincts
  • Resident Associations
  • Consulting firms: PlacePartnersHemisphere Design and CoDesign Studio
  • Real Estate: McGees Adelaide
  • Council's: Manningham, Geelong, Adelaide, Unley, Hobart,Port Philip
  • Associations: Council of Capital City Lord Mayors, Chinatown, 
  • Government Development Organisations: Renewal SA, Metropolitan Renewal Authority
  • Misc: Adelaide Festival, Totally Locally, 

Noticeably absent were State and Commonwealth Government representatives. As well as large land developers. 

The brand new Rundle St Mall, Adelaide City, SA, AUS: we still need urban design in Placemaking. Looks a little like the Queen St Mall, Brisbane, and Flinders St, Townsville...9. It's time to stop banging on the door & walk through to mainstream together

I stole this title from the inspiring presentation by Peter Smith CEO of Adelaide City Council. It was great to see architects, landscape architects and urban designers represented. A couple seemed to be struggling to get their heads around Placemaking and where they fit. For our views have a look at "With placemaking on the rise should we forget urban design?" While "everyone can contribute to place making" (@ACC_CEO) only experts can design landscapes, buildings and infrastructure which support our places. But, as Peter went on to say "we need to shift from project led to place led".

From twitter:

"People make places, not architects, planners or council leaders"

"Combining Hardware (slow; infrastructure) with Software (fast; culture) - connecting people & place in design & co-creation"

"Lighter quicker cheaper is one tool part of #placemaking continuum - permanent infrastructure important too @ACC_CEO"

"Placemaking is not a position or a profession. It’s people coming together to shape where they live #FuturePlacesADL"

"New word, new professional & institutional practices; returning to a process we forgot"

"Placemaking is not a position or a profession. Its people coming together to shape where they live"

"Both diversity and expertise important - (useful) tensions arise in collaboration"

Bank St, Adelaide City, SA, AUS: when is a parklet a parklot? When it costs a lot of money.10. Pink Zone: break the rules (or at least question them)

Placemaking requires a fresh mind set. A focus on innovation rather than risk 'If we see things through a risk lens we focus on regulation not solutions or innovation' @ACC_CEO" One of Katherine Lofins top 10 Placemaking Lessons is "get to yes - does the rule book need to change of the idea". Detroit is a Free Economic Zone, the first Pink-Zone: a place where the red tape is light, CNN Money.

From twitter:

"Ade CEO "Two weeks ago Council killed 200 policies - 260 to go!" ^AH #placemaking #futureplacsadl

Have a look at The Art of Placemaking - it's an attitude and A Bias Towards Action

11. Placemaking – from temporary to legacy

Another title steal from Peter Smith. Whatever you call it - popup placemaking, tactical urbanism, lighter quicker cheaper (LQC) is hot in placemaking and urban design. We are still working out the balance between these temporary installations and longer-term landscapes and buildings. It's definitely not a case of "one size fits all". While the pendulum might be swinging back towards temporary it should be considered on a place by place basis.

From twitter:

"Placemaking over the long term is one of the best strategies for politicians to gain long term political capital - but they will also need quick wins" 

"placemaking has a risk of getting stuck like other trends - avoid fill up space Vs creating places Kylie Legge"

"The challenge of fast urbanism! Be experimental. Reintroduce informalism. Lucinda Hartley"

"Test, trial & evaluate - anything can be changed within 24 hrs"

"Ade CEO "Popup #placemaking is 'pogoing' with the community instead of dancing"

Smith "popup #placemaking is the precursor to permanent change"

Heseltine "Need quick wins while acknowledging that they may not solve the problems"

Have a look at the Tactics of Pop-up Placemaking

12. Place Story

Katherine Lofin's number one Placemaking Lesson is "know your narrative (or story) and use it as the starting point for everything else". My presentation was Moving from Place-telling to Place-doing. In successful companies, the story is evident in every action undertaken. They are story doers. I was struck with the applicability of this concept to Placemaking. What story are we telling. Is this intrinsic to everything we do? To test this concept I have applied it to Macgregor Tce - my local centre in What's your Place Story? I wanted to share my results and inspire you to think differently. I believe by story doing we focus on the relationship between place, it's story and our organisations.

From twitter:

"Drivers of attachment - same everywhere; aesthetics, openness and social offerings"

Frome St, Adelaide City, SA, AUS - presumably this street artist was empowered by the landlord and council13. Empowering and enabling

Successful places are more than well designed streets, spaces and buildings – they also enable and empower people. Users, traders, workers and residents all converting spaces into places and being responsible for their destinies. We can enable these people by building on our intrinsic understanding of place with tools, techniques and ideas. We also need to empower them - give the authority to do something.

From twitter:

"Placemaking is the single most important strategy that governments can adopt and build community and citizen capacity over time".

"Placemaking is not a position or a profession. It’s people coming together to shape where they live"

"@lucindahartley of @codesignstudio - top down, bottom up; empower not just engage!"

"Engagement doesn't have to hurt :-)"

"'If you bring the community with you no politician will dare change it' @ACC_CEO"

"Residents are location experts ; they live and breathe a place 24/7, 365 days a year"

"People need to own their places. You can't give it to them. They need to take it themselves"

"Perth Mayor "fall of collaboration and the rise of cooperation"

14. Getting the language right while we make place

The words we use have meaning. Kylie Legge suggested we "need a common language to avoid placewash". According to Michael Hyatt "This past year I have noticed how my vocabulary impacts my attitude. Words have power. They impact others, of course, but they can also have an impact on us. How a shift in your vocabulary can instantly change your attitude"

Placemaking or placemaking or place-making or place making or ....

While I agree with the sentiment we also need to maintain momentum. I wonder if the Australian urban design 'movement' stagnated because we couldn't agree on a definition?

From twitter:

"@PlacePartners it's great to be part of the #place movement regardless of what you call it #FuturePlacesADL"

Additional points from Twitter

"New word, new professional & institutional practices; returning to a process we forgot"

"Legge "generosity doesn't have to exclude profit""

"Legge "The future is the little decisions we make today""

"Placemaking is connecting - people to spaces to streets to sidewalks to buildings. And everything in between..."

"Placemaking - the designing of the invisible is as important as the designing of the visible"

"Perth Mayor "urbanity may not be in our nature but it is in our history"

"“Unfortunately you can’t legislate against ugly architecture” Katrina Fong Lim Lord Mayor Darwin"

What were your take-home messages? Did we miss any?


Updated: Thursday 20 March, 2014

Written: Thursday 13 March, 2014

Additional Information

Placemaking and Urban Design 101Place RolesPlace Tools

Additional Articles

Are you a Placemaker or a Placemanager?User is king in urban design and placemakingWith placemaking on the rise should we forget urban design?Six opportunities to improve our places through prototypingGood Placemaking Recognizes What We Inherently Know About SpacesSix opportunities to improve our places through prototyping


Want to learn more? 

Placefocus offers Australia's only Online Course "Introduction to Urban Design and Placemaking".  This 4 week course is an efficient and interactive learning unit that is available anywhere and anytime.  A leading edge, self paced experience that incorporates group discussions, video presentation, expert interviews, relevant Australian images, best practice examples, field study, mental maps... For more information, click here.

Want to keep intouch with regular case studies, news, and views on current urban design and placemaking projects and practices?  Subscribe to our fortnightly PlacePost to receive content direct to your inbox, or follow Placefocus on Facebook and LinkedIn.  For more information, click here.

 


We generate discussion among participants in our training courses in urban design and placemaking. While there are common qualities to the places we like, our own views matter. As suggested by participants, we have started this blog to continue this discussion on-line. The Comments section at the bottom of each article provides the opportunity, so don't be bashful. Particularly if you disagree with us!

Add a comment
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Wanted: Place Coordinator for Brisbane

Written by Andrew Hammonds on .

I’m a volunteer place manager. Are you one as well? There's not too many of us around. 

Macgregor Tce, Bardon, QLD, AUS - a meeting with our two Councillors on the right. Bernard a local resident on the left.

Posted by: Andrew Hammonds


I love my paying job. I enable people like you to create better streets and places. I spend time travelling around Australia and overseas talking to people and visiting places. 

About a year ago I figured I should practice what I preach and volunteer to help my local centre. So far I've been working to coordinate the traders to improve customer spend through the experience of the public and private spaces. We have met a couple of times and I have talked to:

  • Council about bins, footpaths, street-trees etc.
  • Main Roads about pedestrians, cyclists and buses.
  • Energex about power poles.

Have a look at Macgregor Tce* Update 4: Nov 2013 for more information.

Macgregor Tce Bardon QLD AUS: Russell, one of the many business owners on the TerraceBeing a volunteer place manager is a pretty lonely job. While Brisbane is one of the largest council’s in the world. There’s no office of Placemaking. Not even a coordinator. I couldn’t volunteer to anyone. No one else was doing it. And State Government wasn't very interested either. I suspect that several of the traders think I’m a little odd.

The two Councillors certainly couldn’t get their head around it. Was I stirring up trouble? What’s my motive? In this meeting I suggested a part-time Place coordinator. Someone who could help us through the quagmire of Council Not a big deal a half day a week?. I haven't heard back yet so I have produced a position description to start the conversation. 

Position Purpose
Enable and Empower internal and external placemakers to create better streets and places with Brisbane. Enable Council to deliver it’s services to the local community more effectively and efficiently.

Key Outcomes

  • better places for locals
  • more income for traders
  • attractive places for workers and businesses
  • drawcards for visitors
  • increasing number of volunteer placemakers – internal and external to council

Key roles

  • a conduit to Council – focused point of contact
  • facilitate external placemakers through the council systems
  • coordinate the activities of internal Council staff to support local places
  • provide access to tools, techniques, etc

Demonstrated understanding of:

  • Placemaking
  • Urban Design
  • Brands and marketing
  • Council
  • Small business - trading

Key Skills

  • Enabling
  • Empowering
  • Communication
  • Networking
  • Working with volunteers
  • Problem solving

Any advice or suggestions?


Written: Thursday 27 February, 2013

Additional Information

Placemaking and Urban Design 101Place Roles

Additional Articles

Macgregor Tce* Update 3: Oct 2013Macgregor Tce Update 2: June 2013Ten urban design ideas to improve my local CentreThinking Beyond the PavementShared space for people + cars = PlaceLocal Business partnering to create better PlacesTraffic studies are bull****13 products to facilitate walkingSix opportunities to improve our places through prototyping;Local Business partnering to create better PlacesA Bias Towards ActionWith placemaking on the rise should we forget urban design?Are you a Placemaker or a Placemanager? 


Want to learn more? 

Placefocus offers Australia's only Online Course "Introduction to Urban Design and Placemaking".  This 4 week course is an efficient and interactive learning unit that is available anywhere and anytime.  A leading edge, self paced experience that incorporates group discussions, video presentation, expert interviews, relevant Australian images, best practice examples, field study, mental maps... For more information, click here.

Want to keep intouch with regular case studies, news, and views on current urban design and placemaking projects and practices?  Subscribe to our fortnightly PlacePost to receive content direct to your inbox, or follow Placefocus on Facebook and LinkedIn.  For more information, click here.

 


We generate discussion among participants in our training courses in urban design and placemaking. While there are common qualities to the places we like, our own views matter. As suggested by participants, we have started this blog to continue this discussion on-line. The Comments section at the bottom of each article provides the opportunity, so don't be bashful. Particularly if you disagree with us!

Add a comment
Print

What's your Place Story?

Written by Andrew Hammonds on .

Would you wear your place on your T-shirt? If not, develop your own Action Map in 15 minutes... and move from story telling to story doing.

Think of a place you influence. Would you wear this on your t-shirt?

Posted by: Andrew Hammonds

Thanks to: True Storystorydoing and Mind Tools


In our last Placepost we talked about Moving from Place-telling to Place-doing. In successful companies, the story is evident in every action undertaken. They are story doers. I was struck with the applicability of this concept to placemaking. What story are we telling.  Is this intrinsic to everything we do?

To test this concept I have applied it to Macgregor Tce - my local centre (I'm the volunteer place manager). I wanted to share my results and inspire you to think differently. I believe by story doing we focus on the relationship between place, it's story and our organisations.

If you can answer yes to the following questions then read no further.

  1. Does your place have a story? Is it worth celebrating?
  2. Does your story define an ambition beyond commercial aspiration?
  3. Is it understood and cared about?
  4. Is this story driving action throughout the organisation?
  5. Do you have a few iconic and transformative actions to focus on?
  6. Are people outside the organisation participating in the story?

If you have answered no to one or more then complete our Place Action Map below. 

To help you along I will share my map for the Terrace.

Garfield Drive, Paddington, QLD, AUS. There's a reason the Paddington water tower is near the terrace. It's one of the highest ridges in Brisbane. Makes for great views.1. What’s the story?

The best 'story-doing' organisations create a narrative that people can participate in.

There are a couple of potential stories for Macgregor Tce:

  • Brisbane's highest high st. 
  • Terrific Terraces. Stroll along Jubilee Tce, Ashgrove, Macgregor Tce, Bardon and Latrobe and Given Tces, Paddington into the City
  • River to Mountain trail: walk from the Brisbane River in the city to the top of Mount Coot-tha. Enjoy Brisbane's fabulous terraces along the way. 

What's the story for your place? Is it:

  • positive;
  • meaningful;
  • endorsed;
  • cared for; and 
  • actioned.

Macgregor Tce, Bardon Brisbane, QLD, AUS. Macgregor Tce feels like a place to run from, rather than hang around for a while. 2. Participants

A good narrative needs an appealing protagonist that has a quest that the participants can relate to.

For Macgregor Tce these might include:

  • people shopping - iGA, bread, drinks, bikes, beauty, etc
  • people dining - cafes, restaurants, take-away
  • people exercising - gym
  • health: massage, dentists etc
  • workers
  • business owners
  • traders
  • commuters
  • residents
  • Communify
  • Government stakeholders, etc
  • As well as employees of the organisation which influence the place.

Who are the participants in your place? Do you understand their needs and wants? Are they external and internal. Users versus community? What is their Place Story?

Macgregor Tce, Bardon, QLD, AUS: Interestingly the Terrace straddles two Wards. Cr Knapp on the left or Cr Matic in the middle?3. Protagonist

A good narrative needs an appealing protagonist who has a quest the participants can relate to.

For Macgregor Tce I suggest this should be one of the local Councillors. I'll ask them and let you know what they say. I think that Jane who manages the Brumbies would also make a great protagonist. 

Who is the protagonist for your place:

  • are they respected;
  • do they have influence; and
  • do they have access to resources?

Jubilee Tce, Bardon, Brisbane, QLD, AUS leads into Macgregor Tce. Both streets are designed for cars - not pedestrians or cyclists. Ironically, these people are the most likely to support the traders.4. Enemy

Let's not forget the clearly defined enemy. We need to understand who the protagonist is struggling against and rally against them as well.

For Macgregor Tce these might include:

  • gaps formed by multiple stakeholders eg Council and Dept. of Transport and Main Roads;
  • traffic;
  • undefined spaces;
  • pollution;
  • signs in footpaths;
  • heat; and
  • dangerous cycling conditions.

What are the enemies of your place? Are they common among participants. Are they in your organisation? Are there precedents in overcoming them in other places?

Macgregor Tce, Bardon, QLD, AUS: lovely detail in Pascalle's shop and home.5. Stage

What do you understand about the place context and environment?

Macgregor Tce has history, old street trees, diversity, transport, character buildings, communify, views...

What is the stage for your place? What is the context? Place? Urban Design? Environment, Social and economic. What are the characteristics of the participants?

Tooth Ave, Paddington, QLD, AUS: this is one of few public places near the Terrace for workers to sit. Is this good enough? We demand Places for People!6. Quest

The quest is ultimately the engine of any organisation. It transcends everything. It's critical for the quest and the metastory be used actively within the business as everyday tools.

Places for People might be the quest for Macgregor Tce. 

What is the quest for your place? It should be part of the organisational engine and used everyday.

7. Your action map

a. The Offer

For Macgregor Tce this might be gritty and grungy. A clear point of difference to the fancy Latrobe and Given terraces. Think graffiti and nightclubs.

What does your place offer users? Does it exceed their needs, meet wants, reinforce the story and defeat the enemy?

b. Capability

This is the challenge for Macgregor Tce... Most participants don't even think there is a problem? 

Do you and your organisation have the: mindset, skills, abilities, tools, techniques? Do you need training. Does the organisation need to recruit? 

c. Culture

Another challenge for Macgregor Tce.

Is your place story celebrated, aligned, expressed and shared.

d. Identity

For Macgregor Tce we had to create our own Facebook page. There wasn't any information on the Brisbane City Council website for the Terrace.

Does you place story drive communications? Is it expressed in social media and supported by the corporate identity?

For more information download our Place Doing Action Map (PDF 1.19 MB).

View our presentation on Slideshare.

Use stories in place making as a way of creating meaningful places for the users. Tell us in the comment section below how you found this tool? Is this relevant to you and your place? 


Written: Friday 28 February, 2014

Additional Information

Placemaking and Urban Design 101Place RolesPlace Tools

Additional Articles

Wanted: Place Coordinator for BrisbaneMacgregor Tce* Update 3: Oct 2013Macgregor Tce Update 2: June 2013Ten urban design ideas to improve my local CentreThinking Beyond the PavementShared space for people + cars = PlaceLocal Business partnering to create better PlacesTraffic studies are bull****13 products to facilitate walkingSix opportunities to improve our places through prototyping


Want to learn more? 

Placefocus offers Australia's only Online Course "Introduction to Urban Design and Placemaking".  This 4 week course is an efficient and interactive learning unit that is available anywhere and anytime.  A leading edge, self paced experience that incorporates group discussions, video presentation, expert interviews, relevant Australian images, best practice examples, field study, mental maps... For more information, click here.

Want to keep intouch with regular case studies, news, and views on current urban design and placemaking projects and practices?  Subscribe to our fortnightly PlacePost to receive content direct to your inbox, or follow Placefocus on Facebook and LinkedIn.  For more information, click here.

 


We generate discussion among participants in our training courses in urban design and placemaking. While there are common qualities to the places we like, our own views matter. As suggested by participants, we have started this blog to continue this discussion on-line. The Comments section at the bottom of each article provides the opportunity, so don't be bashful. Particularly if you disagree with us!

Add a comment
Print

What do planning students need to know?

Written by Andrew Hammonds on .

They will make a significant contribution to places. They can also be placemakers - as well as practitioners in urban design.  

Ballarat Street, Yarraville, VIC, AUS: maybe a pop-up park is an option for the Terrace?

Posted by: Andrew Hammonds


I am looking forward to running a site design exercise for first year planners this year.

We are aiming to provide the:

  1. opportunity for students to work on practical planning projects; and
  2. basic skills for the analysis and solution of elementary planning problems.

Importantly, I'm joining them after they have studied graphics, report writing, sieve mapping and analysis. Their overall assessment is:

  1. Online training - Integrity, Graphics, Referencing, Report Writing
  2. Project Report: Sieve Mapping Exercise
  3. Workbook: Graphical Communication
  4. Presentation and Site Report: Site Design Exercise (my component)

Not surprisingly, I want to help them apply placemaking and urban design to Macgregor Tce, Bardon. As I'm the volunteer place manager I'll be able to share their ideas with the locals. Maybe even get a few off the ground! 

This could be their brief. 

Perhaps it;s a strucutre plan. A little like this Varsity Station Village Design Workshop Concept - Gold Coast (Deicke Richards)Your Commission

You have been engaged by the Macgregor Tce traders to develop short, medium and long term plans to increase visitor numbers and trader revenue. 

They are seeking place proposals for part or all of the Terrace, with considerations to the surrounds. For example, this could include one of the following:

  • markets, events and traders (short term);
  • new street design - post Legacy Way tunnel (long term);
  • pop-up placemaking (short term);
  • development on the DTMR carpark (medium term); or 
  • structure plan (long term).


Maybe it's a night-time strategy like Caxton St, Brisbane, QLD, AUSSelection Criteria

You have been appointed because you can enable people to create and promote quality places.

The traders are expecting your team to:

  • explain placemaking and urban design and the benefits to suburban places;
  • apply the theory, leading concepts and principles of placemaking to the Terrace;
  • utilise a range of practical tools and techniques to ‘hit the ground running’;
  • apply national and international best practice to generate great ideas;
  • express your ideas through planning and design; and
  • communicate your ideas and plans persuasively.

Teamwork

As with all placemaking and urban design projects multi-disciplinary teams will be required to deliver these outputs. 

Output

Each proposal will be presented in PPT form:

  1. The big idea (1 slide)
  2. Aspiration: vision, aims, objectives, principles, objectives as well as Brand (2 slides)
  3. Process: what did we do to produce our place proposal (2 slides)
  4. Context: site characteristics and best practice (4 slides)
  5. Concept: description, plans, elevations and social fabric (10 slides)
  6. Delivery and Management: costing, delivery, program and management (2 slides)
  7. Reference and Sources: Harvard standard (1 slide)

Slide numbers are a guide only. The key with PPT is to do more with less. Limit the amount of words to 20 per slide and use pictures, photos and graphics. 

You will submit a copy of your PPT with speakers notes for assessment.

Presentation

All team members will involved in the presentation of your final concept. 

Process

  1. Introduction to placemaking, place management and urban design (week 9) - SITE VISIT
  2. Place Context: investigate the context to establish authenticity and sustainability (weeks 9 + 10)
  3. Place Aspiration: grow the project from an aspirational vision. (week 11)
  4. Place Design: plan and design the place to deliver on the vision and the context. (weeks 11 + 12)
  5. Place Inspiration: ideas from around Australia and overseas (weeks 10-12)
  6. Place Delivery: construct the hard infrastructure and deliver the social fabric. (week 12)
  7. Place Manage: invest in the social fabric, review and maintain. (week 12)
  8. Presentations (week 13) 

Key Questions we want answered

  1. What are the problems you are solving?
  2. Who is the target user - what are there needs?
  3. Is it a combination of big idea and short term actions?
  4. Who is going to implement it?
  5. How much will it cost?
  6. How will it be managed and maintained?

References

Sections of this website, Place Books and Place Links

S.A.D. = Sustainable And Delightful: a designer's guide to sustainable site planning. Brisbane: QUT.

What do you think? Am I missing anything? 


Written: Tuesday 25 February, 2014

Additional Information

Placemaking and Urban Design 101Place RolesPlace Tools

Additional Articles

Macgregor Tce* Update 3: Oct 2013Macgregor Tce Update 2: June 2013What's your Place Story?Wanted: Place Coordinator for BrisbaneTen urban design ideas to improve my local CentreThinking Beyond the Pavement; Shared space for people + cars = PlaceLocal Business partnering to create better PlacesTraffic studies are bull****13 products to facilitate walkingSix opportunities to improve our places through prototypingLocal Business partnering to create better PlacesA Bias Towards ActionWith placemaking on the rise should we forget urban design? Are you a Placemaker or a Placemanager? 


Want to learn more? 

Placefocus offers Australia's only Online Course "Introduction to Urban Design and Placemaking".  This 4 week course is an efficient and interactive learning unit that is available anywhere and anytime.  A leading edge, self paced experience that incorporates group discussions, video presentation, expert interviews, relevant Australian images, best practice examples, field study, mental maps... For more information, click here.

Want to keep intouch with regular case studies, news, and views on current urban design and placemaking projects and practices?  Subscribe to our fortnightly PlacePost to receive content direct to your inbox, or follow Placefocus on Facebook and LinkedIn.  For more information, click here.

 


We generate discussion among participants in our training courses in urban design and placemaking. While there are common qualities to the places we like, our own views matter. As suggested by participants, we have started this blog to continue this discussion on-line. The Comments section at the bottom of each article provides the opportunity, so don't be bashful. Particularly if you disagree with us!

 

 

 

 

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Moving from Place-telling to Place-doing

Written by Andrew Hammonds on .

Today’s most successful businesses are storydoers. When it comes to making places is your organisation a 'teller' or a 'doer'?

Written by: Andrew Hammonds

Thanks to: True Story: How to Combine Story and Action to Transform Your Businesswww.storydoing.com and Mind Tools

1 Hartopp Lane, Kelvin Grove Urban Village, Brisbane, QLD, AUS. According to the designer (Arkhefield), the Brisbane Housing Company's brief was "to empower people through a positive living experience”


The old way to market a business was storytelling. But Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation have shown that simply communicating a brand’s story - in the hope that customers will listen - is no longer enough. Instead, the story is evident in every action undertaken.

We've previously made a connection between brand and places in our article - Eight Global Trends influencing Placemaking.  

If you belong to a Council, development company or consultancy (or some Government Departments) then you are part of a placemaking organisation. Do your actions reinforce the place story?

In our article Police - building on their vision, we've shown that organisations can reinforce or undermine their core mission and values though their buildings.

Do the users of your buildings, streets, squares and centres want places which are derived from an authentic and meaningful story? Than tell it through action, not just policies, strategies and regulations.

In True Story, Ty Montague argues that any organisation, regardless of size or industry, can embrace the principles of storydoing. In doing so they will also be nimble, more adaptive to change, and more efficient.

So how do we organize around a coherent narrative, or story, that is broadcasted through every action we take.

Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing:

Stevenson Lane (I think?), Melbourne, VIC, AUS. The City of Melbourne recognises the importance of street art in contributing to a vibrant urban culture. Enabling doing rather than telling?1. The participants (your customers, partners, and employees)

The best 'story-doing' organisations create a narrative that people can participate in. In placemaking this would include the users of a place - visitors, residents workers, owners, etc. As well as employees of the organisation which influence the place. 

2. The protagonist (your company today)

A good narrative needs an appealing protagonist that has a quest that the participants can relate to. Let's not forget the clearly defined enemy. You need to understand what the protagonist is for, but you also need to understand who the protagonist is struggling against. In Placemaking this might be a Councillor with a quest to "make (insert local centre) vital". The enemy might be youth un-employment.

3. The stage (the world around your business)

What do you understand about the place context and environment - eg place characteristics, technology and culture. How well do you understand your participants. What's going on with the people who will use your place? What are they trying to accomplish in their lives?

4. The quest (your driving ambition and contribution to the world)

The quest is ultimately the engine of any organisation which transcends everything it does. It's critical for the quest and the metastory be used actively within the business as everyday tools. In Placemaking this might be a developer with a quest to "bring streets back to people". The enemy might be child obesity?

5. Your action map (the actions that will make your story real for participants)

Build an action map based on the elements - offer, identity, capabilities, and culture. Offer - how is the meta-story impacting the way that you design and build your places? Capabilities - making your metastory true through internal and external people and skills. Culture - how is your metastory being expressed internally? Are you rewarding people who express the narrative and celebrating those actions when they occur in your culture? Are you making sure that your intention is aligned with your actions internally? Identity - is your corporate identity in line with your metastory? Are your communications in line?

To test this concept I have applied it to Macgregor Tce - in our article What's your Place Story?

View our presentation on Slideshare.

Is your Placemaking organisation a Place Teller or a Place Doer?


Written: Wednesday 5 February, 2014

Additional Information

Placemaking and Urban Design 101Place Roles

Additional Articles

Development Assessment or Place Enabling?;Ten Questions to focus a career in Urban Design + PlacemakingThe Art of Placemaking - it's an attitudeBeing yourself - better places through organisational authenticityLocal Business partnering to create better PlacesA Bias Towards ActionWith placemaking on the rise should we forget urban design? Are you a Placemaker or a Placemanager? 


Want to learn more? 

Placefocus offers Australia's only Online Course "Introduction to Urban Design and Placemaking".  This 4 week course is an efficient and interactive learning unit that is available anywhere and anytime.  A leading edge, self paced experience that incorporates group discussions, video presentation, expert interviews, relevant Australian images, best practice examples, field study, mental maps... For more information, click here.

Want to keep intouch with regular case studies, news, and views on current urban design and placemaking projects and practices?  Subscribe to our fortnightly PlacePost to receive content direct to your inbox, or follow Placefocus on Facebook and LinkedIn.  For more information, click here.

 


We generate discussion among participants in our training courses in urban design and placemaking. While there are common qualities to the places we like, our own views matter. As suggested by participants, we have started this blog to continue this discussion on-line. The Comments section at the bottom of each article provides the opportunity, so don't be bashful. Particularly if you disagree with us!

Add a comment

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